FridayMay18 ,2012
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Walker Interactive's Blog

Because we're always thinking about this stuff: web design, branding, marketing and the fine art of running a small business.

Too much room can be a problem, too

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

I had a very interesting conversation with a client yesterday in which she told me she has too much room in her store. "I have to buy all this inventory to fill it," she said. And like most of us, she isn't rolling around in extra cash with which she can do that. But without that inventory, the space looks desolate and her store looks weakened. It's a stickey wicket. As a result, she's looking for new space down the street in what will probably be a much better location for her.

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Are you an award winning small business?

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights

Now, awarding yourself "Best small business that exists in my basement" doesn't count. There are real awards available for small biz and these are a couple of them (thanks to the Intuit Small Business Blog for the heads up!).

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The ABCs of the BBB

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights

Walker Interactive was recently accredited by the Better Business Bureau. It's something we're very pleased about, but also a decision that took some thought.

Turns out you can't just buy accreditation. There is a review process in place. Yes, you pay for the privilege of being accredited. And this was why I hesitated for so many years. Then we had an experience with the BBB as consumers, plus I had some feedback from a client, and here we are.

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There's a party in my Facebook (so yummy!)

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights

Pardon the Yo Gabba Gabba reference. It's Monday, an ice storm is coming, and I need more coffee. But I wanted to share this excellent article called 21 Creative Ways to Increase Your Facebook Fanbasefrom Social Media Examiner.

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QR Codes... what the heck are those?

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights

So you get a postcard in the mail and there in the corner is this pixellated mess. It looks like this:

sample qr code

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How it works

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

Even if you’ve worked with a web designer before, everyone has a different process. Here is a peek into ours.

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Walker Interactive New Year's Resolutions

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Everything Else

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.

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The Happy Factory in the news

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

It's an exciting (and scary) time to be a small business owner, and Walker Interactive client The Happy Factory is no exception.

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Are you all a-Twitter?

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Social Media

A client just asked me, "should I be tweeting? Or twittering? Or whatever it's called?"

Technically, you use Twitter to write a tweet. Or send a tweet. Or tweet a tweet, as it were. But however you say it, YES, you should be doing it.

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The best kind of call

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

Sometimes I think the best kind of call is a client saying "Yes, we'd like to work with you." But truth be told, the absolute best kind is when an existing client calls to say she got a huge win -- and her web site is the reason.

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Flash clash: Apple vs Adobe

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

This is fascinating. The Flash issue (or lack thereof) is a pretty contentious one, to say the least, and I've already discussed it here. I have long been an Apple person (before there were Mac people, really) but I find the Cupertino folks position on Flash very... well, very Microsoftish.

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Welcome to Jack Price, CPA!

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

I sometimes wish there was a bigger fanfare for when a new site goes live. I know there are press releases and tweets and blogs (cough, cough) but I wish there was some music, some doves fluttering into the sky... but alas. Sites go live every day and few people notice

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The F Word

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

Now, now, this is a family site. Let's keep it clean. The F word I mean is FLASH.

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Toot your own horn -- if you can

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights
I had a conversation yesterday with a client who was struggling with his web content. He professed an absolute hatred of talking about himself.

I told him, "Good. Don't."

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The American Idol approach to web design

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design
In the few spare moments when we aren't working, Tony and I watch a hand full of television shows, and one of them has been American Idol. I marvel at the conflicting advice that the judges give these singers:

Make it your own. Mix it up.
Why did you change it so much? It was a hit for a reason.

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A Family Affair

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

For ten years, we've built relationships with our customers and enjoyed their word of mouth referrals, which bring new folks into the folks. But for the first time, we can say we've taken care of a family!

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