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The Interactive Blog

Because we're always thinking about this stuff: web design, branding, marketing and the fine art of running a small business.

How it works

Lauren Walker
Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
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on Saturday, 26 February 2011 in Web Design

Even if you’ve worked with a web designer before, everyone has a different process. Here is a peek into ours.

First, we get to know each other. We ask about your business, about your web site -- if you have one. And you ask about our business and who we’ve worked for in the past. Chances are, you’ll have seen our portfolio, but if not, I highly recommend you click through it.

Then I pick your brain. I do this a couple ways. On the phone, via web or in person, I’ll ask a series of questions to create a more complete picture of what you’re hoping to accomplish. In fact, we just put our questionnaire here on our site.

There is one question in our survey that a lot of people don’t know how to answer. And that is, please list sites that you like. This is such a simple question that it’s hard. The sites you like don’t have to be sites within your industry. You can like American Express or The Gap or Bank of America. You can like the site of a musician, an artist, a home builder. What that tells us is what resonates with you -- clean space? Bold color? Do you like navigation across the top or down the side?

We then create a proposal. It’s not a marriage proposal, but it’s pretty detailed. But the one thing you won’t find on our proposal is a flat price. Because we don’t work that way.

Web site design is a fluid process, and more often than not, things change during the design of one. So we provide an estimate that includes a range of hours, say 20 to 30 hours. That window of ten hours difference means that we have room to change the design should you need to. Or that if things go quickly, you save some money.

So that’s our process. Any questions? Ask away!

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