The Interactive Blog

Once, many years ago, I saw a crazy 18 wheeler careening down the highway. So I did something I’d never done before: I called the number on the back of the truck to complain. Just the other day, I realized I ought to place a call again, this time complimenting a nice tractor trailer that actually slowed down and moved over as my MINI raced in from the on ramp. It was right there, on the back of the truck: How's my driving? I have since wanted to ask the same thing of my own clients.

Okay, just the word “audit” gives me the heeby-jeebies. There is a reason I am not a financial advisor, a CPA or... you know... someone who deals with money-stuff. I don’t like it. Hence: I am a writer. (And yet, all I can come up with “money stuff.” Heh.)

When it comes to your brand, it’s not only possible but necessary to put your (or my) negative associations aside and embrace all an audit has to offer. Because a brand audit is an excellent way to get a true perspective on how you are positioning your company. In fact, we recently performed a brand audit and formulated a new strategy for a client that you can read about very soon! (note to self: write the darn case study already!)

So you get a postcard in the mail and there in the corner is this pixellated mess. It looks like this:

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.

It's an exciting (and scary) time to be a small business owner, and Walker Interactive client The Happy Factory is no exception.

This is fascinating. The Flash issue (or lack thereof) is a pretty contentious one, to say the least, and I've already discussed it here. I have long been an Apple person (before there were Mac people, really) but I find the Cupertino folks position on Flash very... well, very Microsoftish.

Make it your own. Mix it up.
Why did you change it so much? It was a hit for a reason.