The elusive animal known as The Content Strategy
Posted by Lauren Walker
on Friday, 06 May 2011in Small Business Insights
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
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Through my work with IBM, I was recently part of discussion on something called content strategy. One of the first things we did was to define exactly what that meant. It was eye-opening for me, because I realized I've been doing content strategy for years... I just didn't know it.
