FridayMay18 ,2012
Font Size

The Interactive Blog

Because we're always thinking about this stuff: web design, branding, marketing and the fine art of running a small business.

Subscribe to feedViewing entries tagged copywriting
Lauren Walker

The elusive animal known as The Content Strategy

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Friday, 06 May 2011in Small Business Insights
Through my work with IBM, I was recently part of discussion on something called content strategy. One of the first things we did was to define exactly what that meant. It was eye-opening for me, because I realized I've been doing content strategy for years... I just didn't know it.
Continue reading
Tags: branding, content strategy, copywriting, small business, web design
Hits: 395
0 votes
Lauren Walker

How it works

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011in Web Design

Even if you’ve worked with a web designer before, everyone has a different process. Here is a peek into ours.

Continue reading
Tags: copywriting, small business, Walker Interactive clients, web design
Hits: 473
0 votes
Lauren Walker

Walker Interactive New Year's Resolutions

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011in Everything Else

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.

Continue reading
Tags: branding, case studies, copywriting, graphic design, Joomla, logos, small business, social media marketing, Walker Interactive clients, web design, web resources, WordPress
Hits: 474
0 votes
Lauren Walker

Toot your own horn -- if you can

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011in Small Business Insights
I had a conversation yesterday with a client who was struggling with his web content. He professed an absolute hatred of talking about himself.

I told him, "Good. Don't."

Continue reading
Tags: copywriting, graphic design, small business, Walker Interactive clients, web design
Hits: 423
0 votes