The Interactive Blog

Okay, just the word “audit” gives me the heeby-jeebies. There is a reason I am not a financial advisor, a CPA or... you know... someone who deals with money-stuff. I don’t like it. Hence: I am a writer. (And yet, all I can come up with “money stuff.” Heh.)

When it comes to your brand, it’s not only possible but necessary to put your (or my) negative associations aside and embrace all an audit has to offer. Because a brand audit is an excellent way to get a true perspective on how you are positioning your company. In fact, we recently performed a brand audit and formulated a new strategy for a client that you can read about very soon! (note to self: write the darn case study already!)

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.