The Interactive Blog

Okay, just the word “audit” gives me the heeby-jeebies. There is a reason I am not a financial advisor, a CPA or... you know... someone who deals with money-stuff. I don’t like it. Hence: I am a writer. (And yet, all I can come up with “money stuff.” Heh.)

When it comes to your brand, it’s not only possible but necessary to put your (or my) negative associations aside and embrace all an audit has to offer. Because a brand audit is an excellent way to get a true perspective on how you are positioning your company. In fact, we recently performed a brand audit and formulated a new strategy for a client that you can read about very soon! (note to self: write the darn case study already!)

Quickly now, look at your posture. Are you slumped forward? Are you leaning on one arm? Sitting on one leg? Are your wrists or forearms resting on your desk? That, my friend, is what’s called bad ergonomics.

Now, awarding yourself "Best small business that exists in my basement" doesn't count. There are real awards available for small biz and these are a couple of them (thanks to the Intuit Small Business Blog for the heads up!).

Walker Interactive was recently accredited by the Better Business Bureau. It's something we're very pleased about, but also a decision that took some thought.

Turns out you can't just buy accreditation. There is a review process in place. Yes, you pay for the privilege of being accredited. And this was why I hesitated for so many years. Then we had an experience with the BBB as consumers, plus I had some feedback from a client, and here we are.

So you get a postcard in the mail and there in the corner is this pixellated mess. It looks like this:

Even if you’ve worked with a web designer before, everyone has a different process. Here is a peek into ours.

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.

It's an exciting (and scary) time to be a small business owner, and Walker Interactive client The Happy Factory is no exception.

A client just asked me, "should I be tweeting? Or twittering? Or whatever it's called?"

Technically, you use Twitter to write a tweet. Or send a tweet. Or tweet a tweet, as it were. But however you say it, YES, you should be doing it.

I sometimes wish there was a bigger fanfare for when a new site goes live. I know there are press releases and tweets and blogs (cough, cough) but I wish there was some music, some doves fluttering into the sky... but alas. Sites go live every day and few people notice

Now, now, this is a family site. Let's keep it clean. The F word I mean is FLASH.

I told him, "Good. Don't."

Make it your own. Mix it up.
Why did you change it so much? It was a hit for a reason.

For ten years, we've built relationships with our customers and enjoyed their word of mouth referrals, which bring new folks into the folks. But for the first time, we can say we've taken care of a family!