FridayMay18 ,2012
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The Interactive Blog

Because we're always thinking about this stuff: web design, branding, marketing and the fine art of running a small business.

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Lauren Walker

I scrum. You scrum. We all scream for scrum.

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Tuesday, 09 August 2011
in Resources

Recently, I was a participant in a two day introduction to all things scrum. If the term is new or only vaguely familiar to you, here’s a nutshell description:

Scrum is a framework for project management that might also be called “agile.” It stands in opposition to the traditional “waterfall” method in many aspects.

It’s also a cult.

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Lauren Walker

The rebound designer: who to turn to when your first web site doesn't go too well

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Friday, 15 July 2011
in Web Design

You know what a rebound is: the person you date after a major breakup. Where you’re all raw and bloody from the last go-round and either overly eager to try again or hesitant that you can ever make it work.

The same concept goes for web designers. And recently, we had the opportunity to become a rebound designer.

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Lauren Walker

What's in a name? How to choose the right domain for your small business.

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Wednesday, 18 May 2011
in Small Business Insights
A decade in Web time is an eternity, isn't it? Because ten years ago, if you wanted to buy a URL, chances are good that the one you want was available. Now? Chances are that the first ten names you came come up with will be taken. So what's a small business to do when choosing a domain?
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Lauren Walker

The elusive animal known as The Content Strategy

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Friday, 06 May 2011
in Small Business Insights
Through my work with IBM, I was recently part of discussion on something called content strategy. One of the first things we did was to define exactly what that meant. It was eye-opening for me, because I realized I've been doing content strategy for years... I just didn't know it.
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Lauren Walker

Two degrees of separation to the Royal Wedding

Posted by Lauren Walker
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
User is currently offline
on Wednesday, 04 May 2011
in Case Studies
If you've read this web site carefully, you'll have noticed something about Tony. He's English. Not that you'd know it by talking to him. It seems leaving the country at 18 and spending time in the Caribbean is the best way to erase an accent.
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Lauren Walker

Too much room can be a problem, too

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

I had a very interesting conversation with a client yesterday in which she told me she has too much room in her store. "I have to buy all this inventory to fill it," she said. And like most of us, she isn't rolling around in extra cash with which she can do that. But without that inventory, the space looks desolate and her store looks weakened. It's a stickey wicket. As a result, she's looking for new space down the street in what will probably be a much better location for her.

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Lauren Walker

How it works

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

Even if you’ve worked with a web designer before, everyone has a different process. Here is a peek into ours.

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Lauren Walker

Walker Interactive New Year's Resolutions

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Everything Else

December is flying by. it's a great time to think about what next year should look like. Here are six resolutions for Tony and me.

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Lauren Walker

The Happy Factory in the news

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

It's an exciting (and scary) time to be a small business owner, and Walker Interactive client The Happy Factory is no exception.

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Lauren Walker

Are you all a-Twitter?

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Social Media

A client just asked me, "should I be tweeting? Or twittering? Or whatever it's called?"

Technically, you use Twitter to write a tweet. Or send a tweet. Or tweet a tweet, as it were. But however you say it, YES, you should be doing it.

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Lauren Walker

The best kind of call

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

Sometimes I think the best kind of call is a client saying "Yes, we'd like to work with you." But truth be told, the absolute best kind is when an existing client calls to say she got a huge win -- and her web site is the reason.

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Lauren Walker

Flash clash: Apple vs Adobe

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

This is fascinating. The Flash issue (or lack thereof) is a pretty contentious one, to say the least, and I've already discussed it here. I have long been an Apple person (before there were Mac people, really) but I find the Cupertino folks position on Flash very... well, very Microsoftish.

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Lauren Walker

Welcome to Jack Price, CPA!

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

I sometimes wish there was a bigger fanfare for when a new site goes live. I know there are press releases and tweets and blogs (cough, cough) but I wish there was some music, some doves fluttering into the sky... but alas. Sites go live every day and few people notice

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Lauren Walker

The F Word

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design

Now, now, this is a family site. Let's keep it clean. The F word I mean is FLASH.

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Lauren Walker

Toot your own horn -- if you can

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Small Business Insights
I had a conversation yesterday with a client who was struggling with his web content. He professed an absolute hatred of talking about himself.

I told him, "Good. Don't."

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Lauren Walker

The American Idol approach to web design

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Web Design
In the few spare moments when we aren't working, Tony and I watch a hand full of television shows, and one of them has been American Idol. I marvel at the conflicting advice that the judges give these singers:

Make it your own. Mix it up.
Why did you change it so much? It was a hit for a reason.

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Lauren Walker

A Family Affair

Posted by Lauren Walker
Lauren Walker
Lauren is one of the best writers I know.
User is currently offline
on Saturday, 26 February 2011
in Case Studies

For ten years, we've built relationships with our customers and enjoyed their word of mouth referrals, which bring new folks into the folks. But for the first time, we can say we've taken care of a family!

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