How’s my driving? Why you should ask your customers to tell you about your brand.
Posted by Lauren Walker
on Thursday, 06 October 2011in Small Business Insights
Lauren Walker
I'm not gonna write a whole new bio. Just go here: http://walkerinteractive.com/about-us.html
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Once, many years ago, I saw a crazy 18 wheeler careening down the highway. So I did something I’d never done before: I called the number on the back of the truck to complain. Just the other day, I realized I ought to place a call again, this time complimenting a nice tractor trailer that actually slowed down and moved over as my MINI raced in from the on ramp. It was right there, on the back of the truck: How's my driving? I have since wanted to ask the same thing of my own clients.
Tags: brand audit, branding, customers
