Created on Wednesday, 14 November 2012 16:11
Since she was about 2, my daughter has wanted to do things for herself. Now that she is the ripe old age of almost 6, that is more and more possible. There are certain things she can absolutely do by herself, with a degree of success that is not influenced by whether or not I like her choices. For example, I did not care for the ensemble that included leggings, her holiday dress from last year tied around her waist as a skirt and a tank top covered in clip-on earrings.
That doesn’t mean she wasn’t successful at dressing herself.
Often, small business owners are forced to do for themselves. From marketing to finance to inventory to IT, they wear so many hats, and the idea of not having control over an aspect of their business is often a source of stress. So I don’t blink when a new client says to me, with regard to their future web site, “I want to do it myself.”
I do, however, have several responses to this.
Do you know HTML?
Do you know WordPress?
Do you know Joomla?
Do you have Photoshop?
Do you have Dreamweaver?
Do you understand web content?
Do you understand search engine optimization?
Often times, the answers to these questions are met with a blank stare. And with good reason; if you knew how to do this stuff, you wouldn’t be in the business you’re in. You’d be in my business.
But hey, there are many things that Tony and I can’t do.
We can’t bake amazing cakes and cookies.
We can’t build beautiful homes.
We can’t do your taxes.
We can't tell you about menopause.
We can’t get you fit (well, we could, but you wouldn’t like it)
We can’t help you hire Bruce Jenner.
We can’t assist you in court.
But that’s okay, because that’s not our business. (But we do know people who do all those things. They're our clients.) Our business is web design and interactive marketing. So it might not be a bad idea to hire us to do that for you.
So next time you think to yourself, “I want a new web site, but I want to do it myself,” follow up with this: what is your time worth? Because you can learn all the skills you need to manage your own web site. But is that really what you want to spend your time doing?